diff --git a/autoinstall-schema.json b/autoinstall-schema.json
index cd950b54..98db501f 100644
--- a/autoinstall-schema.json
+++ b/autoinstall-schema.json
@@ -260,7 +260,7 @@
                 }
             ]
         },
-        "ubuntu-advantage": {
+        "ubuntu-pro": {
             "type": "object",
             "properties": {
                 "token": {
@@ -272,6 +272,20 @@
                 }
             }
         },
+        "ubuntu-advantage": {
+            "type": "object",
+            "properties": {
+                "token": {
+                    "type": "string",
+                    "minLength": 24,
+                    "maxLength": 30,
+                    "pattern": "^C[1-9A-HJ-NP-Za-km-z]+$",
+                    "description": "A valid token starts with a C and is followed by 23 to 29 Base58 characters.\nSee https://pkg.go.dev/github.com/btcsuite/btcutil/base58#CheckEncode"
+                }
+            },
+            "deprecated": true,
+            "description": "Compatibility only - use ubuntu-pro instead"
+        },
         "proxy": {
             "type": [
                 "string",
diff --git a/examples/answers-bond.yaml b/examples/answers-bond.yaml
index 6eb24261..1f318154 100644
--- a/examples/answers-bond.yaml
+++ b/examples/answers-bond.yaml
@@ -45,7 +45,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: ""
 SSH:
   install_server: false
diff --git a/examples/answers-guided-lvm.yaml b/examples/answers-guided-lvm.yaml
index cbfc88a2..16621f3b 100644
--- a/examples/answers-guided-lvm.yaml
+++ b/examples/answers-guided-lvm.yaml
@@ -21,7 +21,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 SSH:
   install_server: false
diff --git a/examples/answers-imsm.yaml b/examples/answers-imsm.yaml
index 3bf409f0..b0fe5bb4 100644
--- a/examples/answers-imsm.yaml
+++ b/examples/answers-imsm.yaml
@@ -20,7 +20,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 SSH:
   install_server: true
diff --git a/examples/answers-lvm-dmcrypt.yaml b/examples/answers-lvm-dmcrypt.yaml
index d3983973..acd15a18 100644
--- a/examples/answers-lvm-dmcrypt.yaml
+++ b/examples/answers-lvm-dmcrypt.yaml
@@ -64,7 +64,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 SSH:
   install_server: true
diff --git a/examples/answers-lvm.yaml b/examples/answers-lvm.yaml
index 36675156..d4e07f64 100644
--- a/examples/answers-lvm.yaml
+++ b/examples/answers-lvm.yaml
@@ -45,7 +45,7 @@ Filesystem:
         fstype: ext4
         mount: /
     - action: done
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 Identity:
   realname: Ubuntu
diff --git a/examples/answers-preserve.yaml b/examples/answers-preserve.yaml
index 82ff240f..ca699e2d 100644
--- a/examples/answers-preserve.yaml
+++ b/examples/answers-preserve.yaml
@@ -25,7 +25,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: ""
 SSH:
   install_server: true
diff --git a/examples/answers-raid-lvm.yaml b/examples/answers-raid-lvm.yaml
index 1e8eda17..8fae0824 100644
--- a/examples/answers-raid-lvm.yaml
+++ b/examples/answers-raid-lvm.yaml
@@ -96,7 +96,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 SSH:
   install_server: false
diff --git a/examples/answers-raid.yaml b/examples/answers-raid.yaml
index 56033fd3..012f85cd 100644
--- a/examples/answers-raid.yaml
+++ b/examples/answers-raid.yaml
@@ -55,7 +55,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 SSH:
   install_server: false
diff --git a/examples/answers-serial.yaml b/examples/answers-serial.yaml
index 98c4d5c5..808dd707 100644
--- a/examples/answers-serial.yaml
+++ b/examples/answers-serial.yaml
@@ -24,7 +24,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: ""
 SSH:
   install_server: true
diff --git a/examples/answers-swap.yaml b/examples/answers-swap.yaml
index 6a7f5816..361a8d9c 100644
--- a/examples/answers-swap.yaml
+++ b/examples/answers-swap.yaml
@@ -28,7 +28,7 @@ Identity:
   hostname: ubuntu-server
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
-UbuntuAdvantage:
+UbuntuPro:
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 SSH:
   install_server: false
diff --git a/examples/answers.yaml b/examples/answers.yaml
index 2727f25f..d0b0d274 100644
--- a/examples/answers.yaml
+++ b/examples/answers.yaml
@@ -22,7 +22,7 @@ Identity:
   # ubuntu
   password: '$6$wdAcoXrU039hKYPd$508Qvbe7ObUnxoj15DRCkzC3qO7edjH0VV7BPNRDYK4QR8ofJaEEF2heacn0QgD.f8pO8SNp83XNdWG6tocBM1'
   ssh-import-id: gh:mwhudson
-UbuntuAdvantage:
+UbuntuPro:
   token: ""
 SnapList:
   snaps:
diff --git a/examples/autoinstall.yaml b/examples/autoinstall.yaml
index de7d4d20..9a71379b 100644
--- a/examples/autoinstall.yaml
+++ b/examples/autoinstall.yaml
@@ -48,7 +48,7 @@ snaps:
     channel: 3.2/stable
 updates: all
 timezone: Pacific/Guam
-ubuntu-advantage:
+ubuntu-pro:
   # Token that passes the basic format checking but is invalid (i.e. contains more than 16 bytes of random data)
   token: C1NWcZTHLteJXGVMM6YhvHDpGrhyy7
 storage:
diff --git a/subiquity/client/client.py b/subiquity/client/client.py
index 512bb57f..2e2c6217 100644
--- a/subiquity/client/client.py
+++ b/subiquity/client/client.py
@@ -111,7 +111,7 @@ class SubiquityClient(TuiApplication):
         "Refresh",
         "Filesystem",
         "Identity",
-        "UbuntuAdvantage",
+        "UbuntuPro",
         "SSH",
         "SnapList",
         "Progress",
diff --git a/subiquity/client/controllers/__init__.py b/subiquity/client/controllers/__init__.py
index 4b1ed23a..3bf3f7e3 100644
--- a/subiquity/client/controllers/__init__.py
+++ b/subiquity/client/controllers/__init__.py
@@ -26,7 +26,7 @@ from .serial import SerialController
 from .snaplist import SnapListController
 from .source import SourceController
 from .ssh import SSHController
-from .ubuntu_advantage import UbuntuAdvantageController
+from .ubuntu_pro import UbuntuProController
 from .welcome import WelcomeController
 from .zdev import ZdevController
 
@@ -45,7 +45,7 @@ __all__ = [
     'SnapListController',
     'SourceController',
     'SSHController',
-    'UbuntuAdvantageController',
+    'UbuntuProController',
     'WelcomeController',
     'ZdevController',
 ]
diff --git a/subiquity/client/controllers/ubuntu_advantage.py b/subiquity/client/controllers/ubuntu_pro.py
similarity index 75%
rename from subiquity/client/controllers/ubuntu_advantage.py
rename to subiquity/client/controllers/ubuntu_pro.py
index f065e2d8..7332072a 100644
--- a/subiquity/client/controllers/ubuntu_advantage.py
+++ b/subiquity/client/controllers/ubuntu_pro.py
@@ -12,8 +12,7 @@
 #
 # You should have received a copy of the GNU Affero General Public License
 # along with this program.  If not, see <http://www.gnu.org/licenses/>.
-""" Module that defines the client-side controller class for Ubuntu Advantage.
-"""
+""" Module that defines the client-side controller class for Ubuntu Pro. """
 
 import asyncio
 import logging
@@ -23,21 +22,21 @@ from subiquitycore.async_helpers import schedule_task
 
 from subiquity.client.controller import SubiquityTuiController
 from subiquity.common.types import (
-    UbuntuAdvantageInfo,
-    UbuntuAdvantageCheckTokenStatus as TokenStatus,
+    UbuntuProInfo,
+    UbuntuProCheckTokenStatus as TokenStatus,
     )
-from subiquity.ui.views.ubuntu_advantage import UbuntuAdvantageView
+from subiquity.ui.views.ubuntu_pro import UbuntuProView
 
 from subiquitycore.lsb_release import lsb_release
 from subiquitycore.tuicontroller import Skip
 
-log = logging.getLogger("subiquity.client.controllers.ubuntu_advantage")
+log = logging.getLogger("subiquity.client.controllers.ubuntu_pro")
 
 
-class UbuntuAdvantageController(SubiquityTuiController):
-    """ Client-side controller for Ubuntu Advantage configuration. """
+class UbuntuProController(SubiquityTuiController):
+    """ Client-side controller for Ubuntu Pro configuration. """
 
-    endpoint_name = "ubuntu_advantage"
+    endpoint_name = "ubuntu_pro"
 
     def __init__(self, app) -> None:
         """ Initializer for the client-side UA controller. """
@@ -45,7 +44,7 @@ class UbuntuAdvantageController(SubiquityTuiController):
 
         super().__init__(app)
 
-    async def make_ui(self) -> UbuntuAdvantageView:
+    async def make_ui(self) -> UbuntuProView:
         """ Generate the UI, based on the data provided by the model. """
 
         dry_run: bool = self.app.opts.dry_run
@@ -57,8 +56,8 @@ class UbuntuAdvantageController(SubiquityTuiController):
             await self.endpoint.skip.POST()
             raise Skip("Not running LTS version")
 
-        ubuntu_advantage_info = await self.endpoint.GET()
-        return UbuntuAdvantageView(self, ubuntu_advantage_info.token)
+        ubuntu_pro_info = await self.endpoint.GET()
+        return UbuntuProView(self, ubuntu_pro_info.token)
 
     def run_answers(self) -> None:
         if "token" in self.answers:
@@ -69,16 +68,16 @@ class UbuntuAdvantageController(SubiquityTuiController):
         async def inner() -> None:
             answer = await self.endpoint.check_token.GET(token)
             if answer.status == TokenStatus.INVALID_TOKEN:
-                if isinstance(self.ui.body, UbuntuAdvantageView):
+                if isinstance(self.ui.body, UbuntuProView):
                     self.ui.body.show_invalid_token()
             elif answer.status == TokenStatus.EXPIRED_TOKEN:
-                if isinstance(self.ui.body, UbuntuAdvantageView):
+                if isinstance(self.ui.body, UbuntuProView):
                     self.ui.body.show_expired_token()
             elif answer.status == TokenStatus.UNKNOWN_ERROR:
-                if isinstance(self.ui.body, UbuntuAdvantageView):
+                if isinstance(self.ui.body, UbuntuProView):
                     self.ui.body.show_unknown_error()
             else:
-                if isinstance(self.ui.body, UbuntuAdvantageView):
+                if isinstance(self.ui.body, UbuntuProView):
                     self.ui.body.show_activable_services(answer.services)
 
         self._check_task = schedule_task(inner())
@@ -93,5 +92,5 @@ class UbuntuAdvantageController(SubiquityTuiController):
 
     def done(self, token: str) -> None:
         self.app.next_screen(
-            self.endpoint.POST(UbuntuAdvantageInfo(token=token))
+            self.endpoint.POST(UbuntuProInfo(token=token))
         )
diff --git a/subiquity/common/apidef.py b/subiquity/common/apidef.py
index 0f783447..e0762741 100644
--- a/subiquity/common/apidef.py
+++ b/subiquity/common/apidef.py
@@ -50,8 +50,8 @@ from subiquity.common.types import (
     StorageResponse,
     StorageResponseV2,
     TimeZoneInfo,
-    UbuntuAdvantageInfo,
-    UbuntuAdvantageCheckTokenAnswer,
+    UbuntuProInfo,
+    UbuntuProCheckTokenAnswer,
     WLANSupportInstallState,
     ZdevInfo,
     WSLConfigurationBase,
@@ -321,16 +321,16 @@ class API:
             def GET() -> List[str]: ...
             def POST(data: Payload[List[str]]): ...
 
-    class ubuntu_advantage:
-        def GET() -> UbuntuAdvantageInfo: ...
-        def POST(data: Payload[UbuntuAdvantageInfo]) -> None: ...
+    class ubuntu_pro:
+        def GET() -> UbuntuProInfo: ...
+        def POST(data: Payload[UbuntuProInfo]) -> None: ...
 
         class skip:
             def POST() -> None: ...
 
         class check_token:
             def GET(token: Payload[str]) \
-                    -> UbuntuAdvantageCheckTokenAnswer: ...
+                    -> UbuntuProCheckTokenAnswer: ...
 
 
 class LinkAction(enum.Enum):
diff --git a/subiquity/common/types.py b/subiquity/common/types.py
index 0de41c12..7d798cf5 100644
--- a/subiquity/common/types.py
+++ b/subiquity/common/types.py
@@ -414,11 +414,11 @@ class TimeZoneInfo:
 
 
 @attr.s(auto_attribs=True)
-class UbuntuAdvantageInfo:
+class UbuntuProInfo:
     token: str = attr.ib(repr=False)
 
 
-class UbuntuAdvantageCheckTokenStatus(enum.Enum):
+class UbuntuProCheckTokenStatus(enum.Enum):
     VALID_TOKEN = enum.auto()
     INVALID_TOKEN = enum.auto()
     EXPIRED_TOKEN = enum.auto()
@@ -426,16 +426,16 @@ class UbuntuAdvantageCheckTokenStatus(enum.Enum):
 
 
 @attr.s(auto_attribs=True)
-class UbuntuAdvantageService:
+class UbuntuProService:
     name: str
     description: str
 
 
 @attr.s(auto_attribs=True)
-class UbuntuAdvantageCheckTokenAnswer:
-    status: UbuntuAdvantageCheckTokenStatus
+class UbuntuProCheckTokenAnswer:
+    status: UbuntuProCheckTokenStatus
 
-    services: Optional[List[UbuntuAdvantageService]]
+    services: Optional[List[UbuntuProService]]
 
 
 class ShutdownMode(enum.Enum):
diff --git a/subiquity/models/subiquity.py b/subiquity/models/subiquity.py
index 1302df9c..29fb94f2 100644
--- a/subiquity/models/subiquity.py
+++ b/subiquity/models/subiquity.py
@@ -43,7 +43,7 @@ from .snaplist import SnapListModel
 from .source import SourceModel
 from .ssh import SSHModel
 from .timezone import TimeZoneModel
-from .ubuntu_advantage import UbuntuAdvantageModel
+from .ubuntu_pro import UbuntuProModel
 from .updates import UpdatesModel
 
 
@@ -147,7 +147,7 @@ class SubiquityModel:
         self.ssh = SSHModel()
         self.source = SourceModel()
         self.timezone = TimeZoneModel()
-        self.ubuntu_advantage = UbuntuAdvantageModel()
+        self.ubuntu_pro = UbuntuProModel()
         self.updates = UpdatesModel()
         self.userdata = {}
 
diff --git a/subiquity/models/tests/test_ubuntu_advantage.py b/subiquity/models/tests/test_ubuntu_pro.py
similarity index 88%
rename from subiquity/models/tests/test_ubuntu_advantage.py
rename to subiquity/models/tests/test_ubuntu_pro.py
index c718164c..faed3bf6 100644
--- a/subiquity/models/tests/test_ubuntu_advantage.py
+++ b/subiquity/models/tests/test_ubuntu_pro.py
@@ -15,12 +15,12 @@
 
 import unittest
 
-from subiquity.models.ubuntu_advantage import UbuntuAdvantageModel
+from subiquity.models.ubuntu_pro import UbuntuProModel
 
 
-class TestUbuntuAdvantageModel(unittest.TestCase):
+class TestUbuntuProModel(unittest.TestCase):
     def test_make_cloudconfig_(self):
-        model = UbuntuAdvantageModel()
+        model = UbuntuProModel()
 
         # Test with a token
         model.token = "0a1b2c3d4e5f6"
diff --git a/subiquity/models/ubuntu_advantage.py b/subiquity/models/ubuntu_pro.py
similarity index 87%
rename from subiquity/models/ubuntu_advantage.py
rename to subiquity/models/ubuntu_pro.py
index 4fdbbf56..ddff3c49 100644
--- a/subiquity/models/ubuntu_advantage.py
+++ b/subiquity/models/ubuntu_pro.py
@@ -12,16 +12,16 @@
 #
 # You should have received a copy of the GNU Affero General Public License
 # along with this program.  If not, see <http://www.gnu.org/licenses/>.
-""" Module that defines the model for Ubuntu Advantage configuration. """
+""" Module that defines the model for Ubuntu Pro configuration. """
 
 import logging
 
-log = logging.getLogger("subiquity.models.ubuntu_advantage")
+log = logging.getLogger("subiquity.models.ubuntu_pro")
 
 
-class UbuntuAdvantageModel:
+class UbuntuProModel:
     """
-    Model that represents the Ubuntu Advantage configuration.
+    Model that represents the Ubuntu Pro configuration.
     Currently, we rely only on cloud-init so we have no means to validate that
     the provided token is correct ; nor to retrieve information about the
     subscription.
diff --git a/subiquity/server/controllers/__init__.py b/subiquity/server/controllers/__init__.py
index 323b920a..a4038f6c 100644
--- a/subiquity/server/controllers/__init__.py
+++ b/subiquity/server/controllers/__init__.py
@@ -33,7 +33,7 @@ from .snaplist import SnapListController
 from .source import SourceController
 from .ssh import SSHController
 from .timezone import TimeZoneController
-from .ubuntu_advantage import UbuntuAdvantageController
+from .ubuntu_pro import UbuntuProController
 from .updates import UpdatesController
 from .userdata import UserdataController
 from .zdev import ZdevController
@@ -61,7 +61,7 @@ __all__ = [
     'SourceController',
     'SSHController',
     'TimeZoneController',
-    'UbuntuAdvantageController',
+    'UbuntuProController',
     'UpdatesController',
     'UserdataController',
     'ZdevController',
diff --git a/subiquity/server/controllers/tests/test_ubuntu_advantage.py b/subiquity/server/controllers/tests/test_ubuntu_pro.py
similarity index 83%
rename from subiquity/server/controllers/tests/test_ubuntu_advantage.py
rename to subiquity/server/controllers/tests/test_ubuntu_pro.py
index 19564144..fb03b894 100644
--- a/subiquity/server/controllers/tests/test_ubuntu_advantage.py
+++ b/subiquity/server/controllers/tests/test_ubuntu_pro.py
@@ -15,15 +15,15 @@
 
 import unittest
 
-from subiquity.server.controllers.ubuntu_advantage import (
-    UbuntuAdvantageController,
+from subiquity.server.controllers.ubuntu_pro import (
+    UbuntuProController,
 )
 from subiquitycore.tests.mocks import make_app
 
 
-class TestUbuntuAdvantageController(unittest.TestCase):
+class TestUbuntuProController(unittest.TestCase):
     def setUp(self):
-        self.controller = UbuntuAdvantageController(make_app())
+        self.controller = UbuntuProController(make_app())
 
     def test_serialize(self):
         self.controller.model.token = "1a2b3C"
diff --git a/subiquity/server/controllers/ubuntu_advantage.py b/subiquity/server/controllers/ubuntu_pro.py
similarity index 76%
rename from subiquity/server/controllers/ubuntu_advantage.py
rename to subiquity/server/controllers/ubuntu_pro.py
index 54fe42b3..1d1ab98b 100644
--- a/subiquity/server/controllers/ubuntu_advantage.py
+++ b/subiquity/server/controllers/ubuntu_pro.py
@@ -19,13 +19,13 @@ import os
 
 from subiquity.common.apidef import API
 from subiquity.common.types import (
-    UbuntuAdvantageInfo,
-    UbuntuAdvantageCheckTokenAnswer,
-    UbuntuAdvantageCheckTokenStatus,
+    UbuntuProInfo,
+    UbuntuProCheckTokenAnswer,
+    UbuntuProCheckTokenStatus,
 )
 from subiquity.server.ubuntu_advantage import (
-    InvalidUATokenError,
-    ExpiredUATokenError,
+    InvalidTokenError,
+    ExpiredTokenError,
     CheckSubscriptionError,
     UAInterface,
     UAInterfaceStrategy,
@@ -34,20 +34,21 @@ from subiquity.server.ubuntu_advantage import (
 )
 from subiquity.server.controller import SubiquityController
 
-log = logging.getLogger("subiquity.server.controllers.ubuntu_advantage")
+log = logging.getLogger("subiquity.server.controllers.ubuntu_pro")
 
 TOKEN_DESC = """\
 A valid token starts with a C and is followed by 23 to 29 Base58 characters.
 See https://pkg.go.dev/github.com/btcsuite/btcutil/base58#CheckEncode"""
 
 
-class UbuntuAdvantageController(SubiquityController):
-    """ Represent the server-side Ubuntu Advantage controller. """
+class UbuntuProController(SubiquityController):
+    """ Represent the server-side Ubuntu Pro controller. """
 
-    endpoint = API.ubuntu_advantage
+    endpoint = API.ubuntu_pro
 
-    model_name = "ubuntu_advantage"
-    autoinstall_key = "ubuntu-advantage"
+    model_name = "ubuntu_pro"
+    autoinstall_key = "ubuntu-pro"
+    autoinstall_key_alias = "ubuntu-advantage"
     autoinstall_schema = {
         "type": "object",
         "properties": {
@@ -62,7 +63,7 @@ class UbuntuAdvantageController(SubiquityController):
     }
 
     def __init__(self, app) -> None:
-        """ Initializer for server-side UA controller. """
+        """ Initializer for server-side Ubuntu Pro controller. """
         strategy: UAInterfaceStrategy
         if app.opts.dry_run:
             strategy = MockedUAInterfaceStrategy(scale_factor=app.scale_factor)
@@ -84,7 +85,7 @@ class UbuntuAdvantageController(SubiquityController):
 
     def make_autoinstall(self) -> dict:
         """ Return a dictionary that can be used as an autoinstall snippet for
-        Ubuntu Advantage.
+        Ubuntu Pro.
         """
         if not self.model.token:
             return {}
@@ -102,11 +103,11 @@ class UbuntuAdvantageController(SubiquityController):
         """ Loads the last-known state of the model. """
         self.model.token = token
 
-    async def GET(self) -> UbuntuAdvantageInfo:
+    async def GET(self) -> UbuntuProInfo:
         """ Handle a GET request coming from the client-side controller. """
-        return UbuntuAdvantageInfo(token=self.model.token)
+        return UbuntuProInfo(token=self.model.token)
 
-    async def POST(self, data: UbuntuAdvantageInfo) -> None:
+    async def POST(self, data: UbuntuProInfo) -> None:
         """ Handle a POST request coming from the client-side controller and
         then call .configured().
         """
@@ -119,7 +120,7 @@ class UbuntuAdvantageController(SubiquityController):
         await self.configured()
 
     async def check_token_GET(self, token: str) \
-            -> UbuntuAdvantageCheckTokenAnswer:
+            -> UbuntuProCheckTokenAnswer:
         """ Handle a GET request asking whether the contract token is valid or
         not. If it is valid, we provide the list of activable services
         associated with the subscription.
@@ -128,14 +129,13 @@ class UbuntuAdvantageController(SubiquityController):
         try:
             services = await \
                     self.ua_interface.get_activable_services(token=token)
-        except InvalidUATokenError:
-            status = UbuntuAdvantageCheckTokenStatus.INVALID_TOKEN
-        except ExpiredUATokenError:
-            status = UbuntuAdvantageCheckTokenStatus.EXPIRED_TOKEN
+        except InvalidTokenError:
+            status = UbuntuProCheckTokenStatus.INVALID_TOKEN
+        except ExpiredTokenError:
+            status = UbuntuProCheckTokenStatus.EXPIRED_TOKEN
         except CheckSubscriptionError:
-            status = UbuntuAdvantageCheckTokenStatus.UNKNOWN_ERROR
+            status = UbuntuProCheckTokenStatus.UNKNOWN_ERROR
         else:
-            status = UbuntuAdvantageCheckTokenStatus.VALID_TOKEN
+            status = UbuntuProCheckTokenStatus.VALID_TOKEN
 
-        return UbuntuAdvantageCheckTokenAnswer(status=status,
-                                               services=services)
+        return UbuntuProCheckTokenAnswer(status=status, services=services)
diff --git a/subiquity/server/server.py b/subiquity/server/server.py
index d08746d2..cdc28433 100644
--- a/subiquity/server/server.py
+++ b/subiquity/server/server.py
@@ -207,7 +207,7 @@ POSTINSTALL_MODEL_NAMES = ModelNames({
     "packages",
     "snaplist",
     "ssh",
-    "ubuntu_advantage",
+    "ubuntu_pro",
     "userdata",
     },
     desktop={"timezone"})
@@ -246,7 +246,7 @@ class SubiquityServer(Application):
         "Zdev",
         "Source",
         "Network",
-        "UbuntuAdvantage",
+        "UbuntuPro",
         "Proxy",
         "Mirror",
         "Filesystem",
diff --git a/subiquity/server/tests/test_ubuntu_advantage.py b/subiquity/server/tests/test_ubuntu_advantage.py
index c479a390..32cd6b2f 100644
--- a/subiquity/server/tests/test_ubuntu_advantage.py
+++ b/subiquity/server/tests/test_ubuntu_advantage.py
@@ -17,10 +17,10 @@ from subprocess import CalledProcessError, CompletedProcess
 import unittest
 from unittest.mock import patch, AsyncMock
 
-from subiquity.common.types import UbuntuAdvantageService
+from subiquity.common.types import UbuntuProService
 from subiquity.server.ubuntu_advantage import (
-    InvalidUATokenError,
-    ExpiredUATokenError,
+    InvalidTokenError,
+    ExpiredTokenError,
     CheckSubscriptionError,
     UAInterface,
     MockedUAInterfaceStrategy,
@@ -36,7 +36,7 @@ class TestMockedUAInterfaceStrategy(unittest.TestCase):
     def test_query_info_invalid(self):
         # Tokens starting with "i" in dry-run mode cause the token to be
         # reported as invalid.
-        with self.assertRaises(InvalidUATokenError):
+        with self.assertRaises(InvalidTokenError):
             run_coro(self.strategy.query_info(token="invalidToken"))
 
     def test_query_info_failure(self):
@@ -130,7 +130,7 @@ class TestUAInterface(unittest.TestCase):
         strategy = MockedUAInterfaceStrategy(scale_factor=1_000_000)
         interface = UAInterface(strategy)
 
-        with self.assertRaises(InvalidUATokenError):
+        with self.assertRaises(InvalidTokenError):
             run_coro(interface.get_activable_services(token="invalidToken"))
         # Tokens starting with "f" in dry-run mode simulate an "internal"
         # error.
@@ -138,7 +138,7 @@ class TestUAInterface(unittest.TestCase):
             run_coro(interface.get_activable_services(token="failure"))
 
         # Tokens starting with "x" is dry-run mode simulate an expired token.
-        with self.assertRaises(ExpiredUATokenError):
+        with self.assertRaises(ExpiredTokenError):
             run_coro(interface.get_activable_services(token="xpiredToken"))
 
         # Other tokens are considered valid in dry-run mode.
@@ -188,19 +188,19 @@ class TestUAInterface(unittest.TestCase):
         services = run_coro(
                 interface.get_activable_services(token="XXX"))
 
-        self.assertIn(UbuntuAdvantageService(
+        self.assertIn(UbuntuProService(
             name="esm-infra",
             description="UA Infra: Extended Security Maintenance (ESM)",
         ), services)
-        self.assertIn(UbuntuAdvantageService(
+        self.assertIn(UbuntuProService(
             name="fips",
             description="NIST-certified core packages",
         ), services)
-        self.assertNotIn(UbuntuAdvantageService(
+        self.assertNotIn(UbuntuProService(
             name="esm-apps",
             description="UA Apps: Extended Security Maintenance (ESM)",
         ), services)
-        self.assertNotIn(UbuntuAdvantageService(
+        self.assertNotIn(UbuntuProService(
             name="cis",
             description="Center for Internet Security Audit Tools",
         ), services)
diff --git a/subiquity/server/ubuntu_advantage.py b/subiquity/server/ubuntu_advantage.py
index 8902f71e..eb973315 100644
--- a/subiquity/server/ubuntu_advantage.py
+++ b/subiquity/server/ubuntu_advantage.py
@@ -12,8 +12,8 @@
 #
 # You should have received a copy of the GNU Affero General Public License
 # along with this program.  If not, see <http://www.gnu.org/licenses/>.
-""" This module defines utilities to interface with Ubuntu Advantage
-subscriptions. """
+""" This module defines utilities to interface with the ubuntu-advantage-tools
+helper. """
 
 from abc import ABC, abstractmethod
 from datetime import datetime as dt
@@ -23,14 +23,14 @@ from subprocess import CalledProcessError, CompletedProcess
 from typing import List, Sequence, Union
 import asyncio
 
-from subiquity.common.types import UbuntuAdvantageService
+from subiquity.common.types import UbuntuProService
 from subiquitycore import utils
 
 
 log = logging.getLogger("subiquity.server.ubuntu_advantage")
 
 
-class InvalidUATokenError(Exception):
+class InvalidTokenError(Exception):
     """ Exception to be raised when the supplied token is invalid. """
     def __init__(self, token: str, message: str = "") -> None:
         self.token = token
@@ -38,7 +38,7 @@ class InvalidUATokenError(Exception):
         super().__init__(message)
 
 
-class ExpiredUATokenError(Exception):
+class ExpiredTokenError(Exception):
     """ Exception to be raised when the supplied token has expired. """
     def __init__(self, token: str, expires: str, message: str = "") -> None:
         self.token = token
@@ -85,7 +85,7 @@ class MockedUAInterfaceStrategy(UAInterfaceStrategy):
         if token[0] == "x":
             path = "examples/uaclient-status-expired.json"
         elif token[0] == "i":
-            raise InvalidUATokenError(token)
+            raise InvalidTokenError(token)
         elif token[0] == "f":
             raise CheckSubscriptionError(token)
         else:
@@ -149,7 +149,7 @@ class UAInterface:
         return await self.strategy.query_info(token)
 
     async def get_activable_services(self, token: str) \
-            -> List[UbuntuAdvantageService]:
+            -> List[UbuntuProService]:
         """ Return a list of activable services (i.e. services that are
         entitled to the subscription and available on the current hardware).
         """
@@ -160,7 +160,7 @@ class UAInterface:
         # See https://bugs.python.org/issue35829
         expiration = dt.fromisoformat(info["expires"].replace("Z", "+00:00"))
         if expiration.timestamp() <= dt.utcnow().timestamp():
-            raise ExpiredUATokenError(token, expires=info["expires"])
+            raise ExpiredTokenError(token, expires=info["expires"])
 
         def is_activable_service(service: dict) -> bool:
             # - the available field for a service refers to its availability on
@@ -170,13 +170,13 @@ class UAInterface:
             return service["available"] == "yes" \
                and service["entitled"] == "yes"
 
-        def service_from_dict(service: dict) -> UbuntuAdvantageService:
-            return UbuntuAdvantageService(
+        def service_from_dict(service: dict) -> UbuntuProService:
+            return UbuntuProService(
                name=service["name"],
                description=service["description"],
             )
 
-        activable_services: List[UbuntuAdvantageService] = []
+        activable_services: List[UbuntuProService] = []
 
         for service in info["services"]:
             if not is_activable_service(service):
diff --git a/subiquity/tests/api/test_api.py b/subiquity/tests/api/test_api.py
index 0993fb03..b80fc4b5 100755
--- a/subiquity/tests/api/test_api.py
+++ b/subiquity/tests/api/test_api.py
@@ -235,7 +235,7 @@ class TestFlow(TestAPI):
             ua_params = {
                 "token": "a1b2c3d4e6f7g8h9I0K1",
             }
-            await inst.post('/ubuntu_advantage', ua_params)
+            await inst.post('/ubuntu_pro', ua_params)
             for state in 'RUNNING', 'POST_WAIT', 'POST_RUNNING', 'UU_RUNNING':
                 await inst.get('/meta/status', cur=state)
 
diff --git a/subiquity/ui/views/ubuntu_advantage.py b/subiquity/ui/views/ubuntu_pro.py
similarity index 83%
rename from subiquity/ui/views/ubuntu_advantage.py
rename to subiquity/ui/views/ubuntu_pro.py
index 323aac55..e9a66d0e 100644
--- a/subiquity/ui/views/ubuntu_advantage.py
+++ b/subiquity/ui/views/ubuntu_pro.py
@@ -12,7 +12,7 @@
 #
 # You should have received a copy of the GNU Affero General Public License
 # along with this program.  If not, see <http://www.gnu.org/licenses/>.
-""" Module that defines the view class for Ubuntu Advantage configuration. """
+""" Module that defines the view class for Ubuntu Pro configuration. """
 
 import logging
 import re
@@ -25,7 +25,7 @@ from urwid import (
     Widget,
     )
 
-from subiquity.common.types import UbuntuAdvantageService as UAService
+from subiquity.common.types import UbuntuProService
 from subiquitycore.view import BaseView
 from subiquitycore.ui.buttons import (
     back_btn,
@@ -56,15 +56,15 @@ from subiquitycore.ui.utils import (
 from subiquitycore.ui.interactive import StringEditor
 
 
-log = logging.getLogger('subiquity.ui.views.ubuntu_advantage')
+log = logging.getLogger('subiquity.ui.views.ubuntu_pro')
 
-ua_help = _("If you want to enroll this system using your Ubuntu Advantage "
-            "subscription, enter your Ubuntu Advantage token here. "
+ua_help = _("If you want to enroll this system using your Ubuntu Pro "
+            "subscription, enter your Ubuntu Pro token here. "
             "Otherwise, leave this blank.")
 
 
 class UATokenEditor(StringEditor, WantsToKnowFormField):
-    """ Represent a text-box editor for the Ubuntu Advantage Token.  """
+    """ Represent a text-box editor for the Ubuntu Pro Token.  """
     def __init__(self):
         """ Initialize the text-field editor for UA token. """
         self.valid_char_pat = r"[a-zA-Z0-9]"
@@ -83,26 +83,26 @@ class UATokenEditor(StringEditor, WantsToKnowFormField):
         return super().valid_char(ch)
 
 
-class UbuntuAdvantageForm(Form):
+class UbuntuProForm(Form):
     """
-    Represents a form requesting Ubuntu Advantage information
+    Represents a form requesting Ubuntu Pro information
     """
     cancel_label = _("Back")
 
     UATokenField = simple_field(UATokenEditor)
 
-    token = UATokenField(_("Ubuntu Advantage token:"), help=ua_help)
+    token = UATokenField(_("Ubuntu Pro token:"), help=ua_help)
 
 
 class CheckingUAToken(WidgetWrap):
-    """ Widget displaying a loading animation while checking ubuntu advantage
+    """ Widget displaying a loading animation while checking ubuntu pro
     subscription. """
     def __init__(self, parent: BaseView):
         """ Initializes the loading animation widget. """
         self.parent = parent
         spinner = Spinner(parent.controller.app.aio_loop, style="dots")
         spinner.start()
-        text = _("Checking Ubuntu Advantage subscription...")
+        text = _("Checking Ubuntu Pro subscription...")
         button = cancel_btn(label=_("Cancel"), on_press=self.cancel)
         self.width = len(text) + 4
         super().__init__(
@@ -119,20 +119,20 @@ class CheckingUAToken(WidgetWrap):
         self.parent.remove_overlay()
 
 
-class UbuntuAdvantageView(BaseView):
-    """ Represent the view of the Ubuntu Advantage configuration. """
+class UbuntuProView(BaseView):
+    """ Represent the view of the Ubuntu Pro configuration. """
 
-    title = _("Enable Ubuntu Advantage")
-    excerpt = _("Enter your Ubuntu Advantage token if you want to enroll "
+    title = _("Enable Ubuntu Pro")
+    excerpt = _("Enter your Ubuntu Pro token if you want to enroll "
                 "this system.")
 
     def __init__(self, controller, token: str):
         """ Initialize the view with the default value for the token. """
         self.controller = controller
 
-        self.form = UbuntuAdvantageForm(initial={"token": token})
+        self.form = UbuntuProForm(initial={"token": token})
 
-        def on_cancel(_: UbuntuAdvantageForm):
+        def on_cancel(_: UbuntuProForm):
             self.cancel()
 
         connect_signal(self.form, 'submit', self.done)
@@ -140,7 +140,7 @@ class UbuntuAdvantageView(BaseView):
 
         super().__init__(self.form.as_screen(excerpt=_(self.excerpt)))
 
-    def done(self, form: UbuntuAdvantageForm) -> None:
+    def done(self, form: UbuntuProForm) -> None:
         """ If no token was supplied, move on to the next screen.
         If a token was provided, open the loading dialog and
         asynchronously check if the token is valid. """
@@ -165,7 +165,7 @@ class UbuntuAdvantageView(BaseView):
         self.show_stretchy_overlay(
                 SomethingFailed(self,
                                 "Invalid token.",
-                                "The Ubuntu Advantage token that you provided"
+                                "The Ubuntu Pro token that you provided"
                                 " is invalid. Please make sure that you typed"
                                 " your token correctly."))
 
@@ -176,7 +176,7 @@ class UbuntuAdvantageView(BaseView):
         self.show_stretchy_overlay(
                 SomethingFailed(self,
                                 "Token expired.",
-                                "The Ubuntu Advantage token that you provided"
+                                "The Ubuntu Pro token that you provided"
                                 " has expired. Please use a different token."))
 
     def show_unknown_error(self) -> None:
@@ -188,9 +188,10 @@ class UbuntuAdvantageView(BaseView):
         self.remove_overlay()
         self.show_stretchy_overlay(ContinueAnywayWidget(self))
 
-    def show_activable_services(self, services: List[UAService]) -> None:
+    def show_activable_services(self,
+                                services: List[UbuntuProService]) -> None:
         """ Display an overlay with the list of services that can be enabled
-        via Ubuntu Advantage subscription. After the user confirms, we will
+        via Ubuntu Pro subscription. After the user confirms, we will
         quit the current view and move on. """
         self.remove_overlay()
         self.show_stretchy_overlay(ShowServicesWidget(self, services))
@@ -198,8 +199,8 @@ class UbuntuAdvantageView(BaseView):
 
 class ShowServicesWidget(Stretchy):
     """ Widget to show the activable services for UA subscription. """
-    def __init__(self, parent: UbuntuAdvantageView,
-                 services: List[UAService]) -> None:
+    def __init__(self, parent: UbuntuProView,
+                 services: List[UbuntuProService]) -> None:
         """ Initializes the widget by including the list of services as a
         bullet-point list. """
         self.parent = parent
@@ -208,7 +209,7 @@ class ShowServicesWidget(Stretchy):
 
         title = _("Activable Services")
         header = _("List of services that are activable through your "
-                   "Ubuntu Advantage subscription:")
+                   "Ubuntu Pro subscription:")
 
         widgets: List[Widget] = [
             Text(header),
@@ -231,7 +232,7 @@ class ShowServicesWidget(Stretchy):
 class ContinueAnywayWidget(Stretchy):
     """ Widget that requests the user if he wants to go back or continue
     anyway. """
-    def __init__(self, parent: UbuntuAdvantageView) -> None:
+    def __init__(self, parent: UbuntuProView) -> None:
         """ Initializes the widget by showing two buttons, one to go back and
         one to move forward anyway. """
         self.parent = parent