diff --git a/subiquity/client/client.py b/subiquity/client/client.py
index ed981b18..07df3c4f 100644
--- a/subiquity/client/client.py
+++ b/subiquity/client/client.py
@@ -93,6 +93,7 @@ class SubiquityClient(TuiApplication):
         return SubiquityUI(self, self.help_menu)
 
     controllers = [
+        "Serial",
         "Welcome",
         "Refresh",
         "Keyboard",
diff --git a/subiquity/client/controllers/__init__.py b/subiquity/client/controllers/__init__.py
index fca8d162..66f0be3c 100644
--- a/subiquity/client/controllers/__init__.py
+++ b/subiquity/client/controllers/__init__.py
@@ -22,11 +22,13 @@ from .network import NetworkController
 from .progress import ProgressController
 from .proxy import ProxyController
 from .refresh import RefreshController
+from .serial import SerialController
 from .snaplist import SnapListController
 from .ssh import SSHController
 from .welcome import WelcomeController
 from .zdev import ZdevController
 
+# see SubiquityClient.controllers for another list
 __all__ = [
     'FilesystemController',
     'IdentityController',
@@ -37,6 +39,7 @@ __all__ = [
     'ProxyController',
     'RefreshController',
     'RepeatedController',
+    'SerialController',
     'SnapListController',
     'SSHController',
     'WelcomeController',
diff --git a/subiquity/client/controllers/serial.py b/subiquity/client/controllers/serial.py
new file mode 100644
index 00000000..571e6039
--- /dev/null
+++ b/subiquity/client/controllers/serial.py
@@ -0,0 +1,39 @@
+# Copyright 2021 Canonical, Ltd.
+#
+# This program is free software: you can redistribute it and/or modify
+# it under the terms of the GNU Affero General Public License as
+# published by the Free Software Foundation, either version 3 of the
+# License, or (at your option) any later version.
+#
+# This program is distributed in the hope that it will be useful,
+# but WITHOUT ANY WARRANTY; without even the implied warranty of
+# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+# GNU Affero General Public License for more details.
+#
+# You should have received a copy of the GNU Affero General Public License
+# along with this program.  If not, see <http://www.gnu.org/licenses/>.
+
+import logging
+
+from subiquity.client.controller import SubiquityTuiController
+from subiquity.ui.views.serial import SerialView
+from subiquitycore.tuicontroller import Skip
+
+log = logging.getLogger('subiquity.client.controllers.serial')
+
+
+class SerialController(SubiquityTuiController):
+    async def make_ui(self):
+        if not self.app.opts.run_on_serial:
+            raise Skip()
+        ssh_info = await self.app.client.meta.ssh_info.GET()
+        return SerialView(self, ssh_info)
+
+    def done(self, rich):
+        log.debug("SerialController.done rich %s next_screen", rich)
+        self.app.set_rich(rich)
+        self.app.next_screen()
+
+    def cancel(self):
+        # Can't go back from here!
+        pass
diff --git a/subiquity/client/controllers/welcome.py b/subiquity/client/controllers/welcome.py
index 7b4ec645..ff600174 100644
--- a/subiquity/client/controllers/welcome.py
+++ b/subiquity/client/controllers/welcome.py
@@ -16,6 +16,7 @@
 import logging
 
 from subiquitycore import i18n
+from subiquitycore.tuicontroller import Skip
 from subiquity.client.controller import SubiquityTuiController
 from subiquity.ui.views.welcome import WelcomeView
 
@@ -27,14 +28,12 @@ class WelcomeController(SubiquityTuiController):
     endpoint_name = 'locale'
 
     async def make_ui(self):
+        if not self.app.rich_mode:
+            raise Skip()
         language = await self.endpoint.GET()
         i18n.switch_language(language)
-        serial = self.app.opts.run_on_serial
-        if serial:
-            ssh_info = await self.app.client.meta.ssh_info.GET()
-        else:
-            ssh_info = None
-        return WelcomeView(self, language, serial, ssh_info)
+        self.serial = self.app.opts.run_on_serial
+        return WelcomeView(self, language, self.serial)
 
     def run_answers(self):
         if 'lang' in self.answers:
@@ -45,6 +44,8 @@ class WelcomeController(SubiquityTuiController):
         i18n.switch_language(code)
         self.app.next_screen(self.endpoint.POST(code))
 
-    def cancel(self):
-        # Can't go back from here!
-        pass
+    def cancel(self, sender=None):
+        if not self.serial:
+            # Can't go back from here unless we're on serial!
+            pass
+        self.app.prev_screen()
diff --git a/subiquity/server/controllers/locale.py b/subiquity/server/controllers/locale.py
index 8f019e75..c994dc16 100644
--- a/subiquity/server/controllers/locale.py
+++ b/subiquity/server/controllers/locale.py
@@ -31,9 +31,6 @@ class LocaleController(SubiquityController):
     autoinstall_schema = {'type': 'string'}
     autoinstall_default = 'en_US.UTF-8'
 
-    def interactive(self):
-        return self.app.interactive
-
     def load_autoinstall_data(self, data):
         os.environ["LANG"] = data
 
diff --git a/subiquity/ui/views/serial.py b/subiquity/ui/views/serial.py
new file mode 100644
index 00000000..3ae73a6d
--- /dev/null
+++ b/subiquity/ui/views/serial.py
@@ -0,0 +1,89 @@
+# Copyright 2021 Canonical, Ltd.
+#
+# This program is free software: you can redistribute it and/or modify
+# it under the terms of the GNU Affero General Public License as
+# published by the Free Software Foundation, either version 3 of the
+# License, or (at your option) any later version.
+#
+# This program is distributed in the hope that it will be useful,
+# but WITHOUT ANY WARRANTY; without even the implied warranty of
+# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+# GNU Affero General Public License for more details.
+#
+# You should have received a copy of the GNU Affero General Public License
+# along with this program.  If not, see <http://www.gnu.org/licenses/>.
+
+"""Welcome
+
+Welcome provides user with language selection
+"""
+
+import logging
+
+from urwid import Text
+
+from subiquitycore.ui.buttons import forward_btn, other_btn
+from subiquitycore.ui.utils import rewrap, screen
+from subiquitycore.view import BaseView
+
+log = logging.getLogger("subiquity.views.serial")
+
+
+SERIAL_TEXT = """
+
+As the installer is running on a serial console, it has started in
+basic mode, using only the ASCII character set and black and white
+colours.
+
+If you are connecting from a terminal emulator such as gnome-terminal
+that supports unicode and rich colours you can switch to "rich mode"
+which uses unicode, colours and supports many languages.
+
+"""
+
+SSH_TEXT = """
+You can also connect to the installer over the network via SSH, which
+will allow use of rich mode.
+"""
+
+
+class SerialView(BaseView):
+    title = "Serial"
+
+    def __init__(self, controller, ssh_info):
+        self.controller = controller
+        self.ssh_info = ssh_info
+        super().__init__(self.make_serial())
+
+    def make_serial(self):
+        btns = [
+            forward_btn(
+                label="Continue in rich mode",
+                on_press=self.rich_mode),
+            forward_btn(
+                label="Continue in basic mode",
+                on_press=self.basic_mode),
+            ]
+        widgets = [
+            Text(""),
+            Text(rewrap(SERIAL_TEXT)),
+            Text(""),
+        ]
+        if self.ssh_info:
+            widgets.append(Text(rewrap(SSH_TEXT)))
+            widgets.append(Text(""))
+            btns.append(other_btn(
+                label="View SSH instructions",
+                on_press=self.ssh_help))
+        return screen(widgets, btns)
+
+    def rich_mode(self, sender):
+        self.controller.done(True)
+
+    def basic_mode(self, sender):
+        self.controller.done(False)
+
+    def ssh_help(self, sender):
+        menu = self.controller.app.help_menu
+        menu.ssh_info = self.ssh_info
+        menu.ssh_help()
diff --git a/subiquity/ui/views/tests/test_welcome.py b/subiquity/ui/views/tests/test_welcome.py
index 0bb83f03..091b81ff 100644
--- a/subiquity/ui/views/tests/test_welcome.py
+++ b/subiquity/ui/views/tests/test_welcome.py
@@ -14,7 +14,7 @@ class WelcomeViewTests(unittest.TestCase):
         controller = mock.create_autospec(spec=WelcomeController)
         with mock.patch("subiquity.ui.views.welcome.get_languages") as p:
             p.return_value = languages
-            return WelcomeView(controller, languages[0][0], False, None)
+            return WelcomeView(controller, languages[0][0], False)
 
     def test_basic(self):
         # Clicking the button for a language calls "switch_language"
diff --git a/subiquity/ui/views/welcome.py b/subiquity/ui/views/welcome.py
index 4b68dc56..8680c000 100644
--- a/subiquity/ui/views/welcome.py
+++ b/subiquity/ui/views/welcome.py
@@ -38,23 +38,6 @@ Select the language to use for the installer and to be configured in the
 installed system.
 """)
 
-SERIAL_TEXT = """
-
-As the installer is running on a serial console, it has started in
-basic mode, using only the ASCII character set and black and white
-colours.
-
-If you are connecting from a terminal emulator such as gnome-terminal
-that supports unicode and rich colours you can switch to "rich mode"
-which uses unicode, colours and supports many languages.
-
-"""
-
-SSH_TEXT = """
-You can also connect to the installer over the network via SSH, which
-will allow use of rich mode.
-"""
-
 CLOUD_INIT_FAIL_TEXT = """
 cloud-init failed to complete after 10 minutes of waiting. This
 suggests a bug, which we would appreciate help understanding.  If you
@@ -81,15 +64,11 @@ def get_languages():
 class WelcomeView(BaseView):
     title = "Willkommen! Bienvenue! Welcome! Добро пожаловать! Welkom!"
 
-    def __init__(self, controller, cur_lang, serial, ssh_info):
+    def __init__(self, controller, cur_lang, serial):
         self.controller = controller
         self.cur_lang = cur_lang
-        if serial and not controller.app.rich_mode:
-            s = self.make_serial_choices(ssh_info)
-            self.title = "Welcome!"
-        else:
-            s = self.make_language_choices()
-        super().__init__(s)
+        self.serial = serial
+        super().__init__(self.make_language_choices())
 
     def make_language_choices(self):
         btns = []
@@ -109,51 +88,16 @@ class WelcomeView(BaseView):
                     user_arg=code))
 
         lb = ListBox(btns)
+        back = None
+        if self.serial:
+            back = other_btn(_("Back"), on_press=self.controller.cancel)
         if current_index is not None:
             lb.base_widget.focus_position = current_index
         return screen(
-            lb, buttons=None, narrow_rows=True,
+            lb, focus_buttons=False, narrow_rows=True,
+            buttons=[back] if back else None,
             excerpt=_("Use UP, DOWN and ENTER keys to select your language."))
 
-    def make_serial_choices(self, ssh_info):
-        btns = [
-            other_btn(
-                label="Switch to rich mode",
-                on_press=self.enable_rich),
-            forward_btn(
-                label="Continue in basic mode",
-                on_press=self.choose_language,
-                user_arg='C'),
-            ]
-        widgets = [
-            Text(""),
-            Text(rewrap(SERIAL_TEXT)),
-            Text(""),
-        ]
-        if ssh_info:
-            widgets.append(Text(rewrap(SSH_TEXT)))
-            widgets.append(Text(""))
-            btns.insert(1, other_btn(
-                label="View SSH instructions",
-                on_press=self.ssh_help,
-                user_arg=ssh_info))
-        widgets.extend([
-            button_pile(btns),
-            ])
-        lb = ListBox(widgets)
-        return screen(lb, buttons=None)
-
-    def enable_rich(self, sender):
-        self.controller.app.toggle_rich()
-        self.title = self.__class__.title
-        self.controller.ui.set_header(self.title)
-        self._w = self.make_language_choices()
-
-    def ssh_help(self, sender, ssh_info):
-        menu = self.controller.app.help_menu
-        menu.ssh_info = ssh_info
-        menu.ssh_help()
-
     def choose_language(self, sender, code):
         log.debug('WelcomeView %s', code)
         self.controller.done(code)
diff --git a/subiquitycore/tui.py b/subiquitycore/tui.py
index 2136d7d0..d21627ce 100644
--- a/subiquitycore/tui.py
+++ b/subiquitycore/tui.py
@@ -312,6 +312,11 @@ class TuiApplication(Application):
 
         self.aio_loop.call_later(0.06, _run_script)
 
+    def set_rich(self, rich):
+        if rich == self.rich_mode:
+            return
+        self.toggle_rich()
+
     def toggle_rich(self):
         if self.rich_mode:
             urwid.util.set_encoding('ascii')