diff --git a/subiquity/controllers/__init__.py b/subiquity/controllers/__init__.py
index 5ca8c12e..8ad7030c 100644
--- a/subiquity/controllers/__init__.py
+++ b/subiquity/controllers/__init__.py
@@ -29,6 +29,7 @@ from ..controller import RepeatedController
 from .reporting import ReportingController
 from .snaplist import SnapListController
 from .ssh import SSHController
+from .userdata import UserdataController
 from .welcome import WelcomeController
 from .zdev import ZdevController
 __all__ = [
@@ -49,6 +50,7 @@ __all__ = [
     'ReportingController',
     'SnapListController',
     'SSHController',
+    'UserdataController',
     'WelcomeController',
     'ZdevController',
 ]
diff --git a/subiquity/controllers/userdata.py b/subiquity/controllers/userdata.py
new file mode 100644
index 00000000..b781508a
--- /dev/null
+++ b/subiquity/controllers/userdata.py
@@ -0,0 +1,33 @@
+# Copyright 2020 Canonical, Ltd.
+#
+# This program is free software: you can redistribute it and/or modify
+# it under the terms of the GNU Affero General Public License as
+# published by the Free Software Foundation, either version 3 of the
+# License, or (at your option) any later version.
+#
+# This program is distributed in the hope that it will be useful,
+# but WITHOUT ANY WARRANTY; without even the implied warranty of
+# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+# GNU Affero General Public License for more details.
+#
+# You should have received a copy of the GNU Affero General Public License
+# along with this program.  If not, see <http://www.gnu.org/licenses/>.
+
+from subiquity.controller import NoUIController
+
+
+class UserdataController(NoUIController):
+
+    model_name = 'userdata'
+    autoinstall_key = "user-data"
+    autoinstall_default = {}
+    autoinstall_schema = {
+        'type': 'object',
+        }
+
+    def load_autoinstall_data(self, data):
+        self.model.clear()
+        self.model.update(data)
+
+    def make_autoinstall(self):
+        return self.app.base_model.userdata
diff --git a/subiquity/core.py b/subiquity/core.py
index d38586bc..ddbdbede 100644
--- a/subiquity/core.py
+++ b/subiquity/core.py
@@ -99,6 +99,7 @@ class Subiquity(Application):
         "Early",
         "Reporting",
         "Error",
+        "Userdata",
         "Package",
         "Debconf",
         "Welcome",
diff --git a/subiquity/models/subiquity.py b/subiquity/models/subiquity.py
index 3c52e113..edbd023f 100644
--- a/subiquity/models/subiquity.py
+++ b/subiquity/models/subiquity.py
@@ -14,6 +14,7 @@
 # along with this program.  If not, see <http://www.gnu.org/licenses/>.
 
 import asyncio
+import copy
 from collections import OrderedDict
 import logging
 import os
@@ -79,6 +80,7 @@ POSTINSTALL_MODEL_NAMES = [
     "packages",
     "snaplist",
     "ssh",
+    "userdata",
     ]
 
 ALL_MODEL_NAMES = INSTALL_MODEL_NAMES + POSTINSTALL_MODEL_NAMES
@@ -114,6 +116,7 @@ class SubiquityModel:
         self.proxy = ProxyModel()
         self.snaplist = SnapListModel()
         self.ssh = SSHModel()
+        self.userdata = {}
 
         self._events = {
             name: asyncio.Event() for name in ALL_MODEL_NAMES
@@ -184,7 +187,9 @@ class SubiquityModel:
             config['snap'] = {
                 'commands': cmds,
                 }
-        return config
+        userdata = copy.deepcopy(self.userdata)
+        merge_config(userdata, config)
+        return userdata
 
     def _cloud_init_files(self):
         # TODO, this should be moved to the in-target cloud-config seed so on